Family of Brands
Meet our Family of Brands
The Daniel Baum Company is home to the following family of brands that has expanded our company from serving the livestock and poultry market to offering health and performance solution for horses and dogs as well.
And since we recognize that many of you have unique situations and unique animal health needs which may require a specialized response, we will partner with you to discuss how our products can help or work closely with you to try to identify a product to meet your specific needs. We encourage you to explore how products under each brand can provide solutions for health, wellness, productivity and performance in your animals today.
DBC Ag Products – Livestock & Poultry Solutions For Health & Productivity
Our first division, DBC Ag Products began offering a broad range of biotechnology-based animal health products for many different species in 1984. Our products are formulated with novel, innovative ingredients, including eubiotics, that are designed to help maintain a normal digestive system and support a functioning immune system in young animals, including calves, lambs, goat kids and poultry. We also offer products for adult beef, dairy, sheep, as well as poultry and waterfowl of all ages.
First Arrival® w/Encrypt® and Last Stand® w/ImmWave® have been used by dairy and beef producers across the nation to help raise healthy, fast-growing calves.
Our Nutri-Core® product line is a vital part of the poultry health programs that help keep millions of conventional and organic chicks, pullets and laying hens healthy and productive. The products and ingredients being used every day in these operations are the core Backyard Chicken® Health products that help backyard poultry growers raise healthy, wholesome food for their families.
And since we recognize that many of you have unique situations and unique animal health needs which may require a specialized response, we will partner with you to discuss how our products can help or work closely with you to try to identify which product (s) will help meet your specific needs.
KAUFFMAN’S® Premium Equine Supplements – Solutions For Equine Health & Performance
In 2017, KAUFFMAN’S Premium Equine Supplements was acquired by The Daniel Baum Company, a family business that markets animal health and wellness solutions for a variety of animals and livestock.
Our high-quality equine products are especially formulated to provide solutions for nutritional and health conditions that can be supported through any equine’s diet. We offer solutions for hooves, joints, proper digestion, maintaining normal GI health, mood, focus, muscle health, peak performance, electrolyte support, coat, skin, weight and more!
Since then, we have grown distribution into new geographies and our products are available in an ever-expanding list of local new dealers, veterinarians, tack shops, pet stores and online retailers.
Fortitude Canine – Natural Supplements For Canine Wellness & Performance
Acquired in 2017, Fortitude Canine®, a division of the Daniel Baum Company, has been a trusted brand of high-quality veterinarian formulated canine supplements delivering solutions for health, wellness and performance since 2009. This establishes over 12 years of experience providing the very best supplements for your cherished canine partners and athletes across the United States.
Fortitude Canine products are all natural and are formulated to provide nutrient dense, probiotic support for canines of all ages, including puppies, breeding age females, high performers and seniors.
LIRA GOLD® – Nutritional Solutions For Animal Health & Productivity
Acquired in 2017, LIRA GOLD®, a division of the Daniel Baum Company, offers high quality health and productivity solutions for dairy, beef, sheep, goat, equine, rabbit, poultry, alpaca and llama producers.
For over 20 years, dairy producers have been successfully using LIRA GOLD products to meet their breeding, transition, fresh cow, heifer grow-out and calf raising goals. Many registered and high performing genetics dairy herds rely on LIRA GOLD supplements to keep their show animals performing at the top of their game.
Our products are developed utilizing high quality, natural ingredients in innovative formulations that utilize a broad range of probiotics, yeasts, enzymes, appetitive stimulants, electrolytes, vitamins, proteinated minerals and other ingredients to maximize health and productivity.
Head Gear – Science Geared For Deer
Established in 2009, Head Gear is a joint venture that brought together avid hunters, animal scientists and outdoors enthusiasts to provide the most advanced nutritional science and animal health technology help grow healthy deer for deer farmers and in the wild. Our products provide science-based technologies that help grow healthy fawns, support productive does, build large bucks and grow big antlers.
Our products are developed by animal scientists who provide natural, proven, cutting-edge solutions to the dairy, beef and poultry industries that support production, performance and overall animal health. These solutions have been integrated for various species into an indispensable component of the most advanced animal agriculture productions in the U.S. and abroad.